A complete retailing Solution

For all independents in the Food and Beverage business

Build customer loyalty

We are the Food, Beverage and Convenience specialists

Buy better + Promote Smarter = Sell More

New Sunrise - Nationwide Buying and Marketing Group for independent C-Stores and Food Service

Better Buying Power

Food, Beverage, Snacking, Non Food, Equipment and Services

Merchandising and marketing experts working to provide you volume pricing and promotional advantages enjoyed by the national chains.

We have more discounts and promotional allowances from more suppliers across more categories.

More transparent rebates in an easy to follow rebate program.

Find Out More

Better Selling Power

Merchandising & Promotion Advantage

Buying is only part of the solution. Our promotional and merchandising program is designed to increase sales as well as build loyalty between you and your customers.

Fully structured high profile events, impressive ads featuring creative themes, and advanced production techniques on par with the national chains at no cost to you.

Find Out More

Better Retail Support

Our people and Experience are the difference

Better Support to help you develop your store, your people, manage your inventory and capture your profit.

We take a total retailing approach. We have developed a set of tools , structure and process which are equal to the national chains.

Find Out More

i.c.e.works 2018

She’s small yet mighty. A city that honours the past whilst shaping the future. A warm climate that greets you like a long lost friend; air filled with the lingering scent of the Orient…spices, sweet blossoms and vibrant colourful personalities. Singapore presents the perfect melting pot of food, culture and innovation. An island hub brimming with endless opportunities at each and every turn.

In Singapore we pay homage to a decade of i.c.e.works. This year we have the unique opportunity to uncover innovation and progress in a market that punches well above its weight. Our program features insightful and informative business sessions, exciting networking opportunities in iconic locations around Singapore, an immersive Study Tour and of course the inaugural Snowball Gala Dinner.

We welcome you to register your attendance at i.c.e.works 2018 or visit the website

It is an i.c.e.works not to be missed. We hope to see you there.

Register Today